Is Ad Blindness Affecting Your Website Conversions?
http://articlesfyi.com/articles/60505/1/Is-Ad-Blindness-Affecting-Your-Website-Conversions/Page1.html
Bill Achola
Internet marketing expert Bill Achola specializes in reviewing top profitable products online If you'd like to make truly staggering profits in the lucrative field of information marketing, Turn Knowledge Into Money is an absolute must. You'll discover the insides secrets on how to turn what you already know about your work, hobby, or personal interests into a million-dollar information products empire. To find out more visit him at http://www.ebusinessreviews.net By Bill Achola
Published on June 30th, 2009
I'd bet money you aren't Nobody is, if they're honest
I'd bet money you aren't. Nobody is, if they're honest. Think about it:Higher conversions mean more money...and everybody wants to make more money, right? More money to spend on yourself and your family. More money to travel to exotic climes. More money to help you live the life you want. Whatever. Let's just agree...earning more money is a good thing. After all, that's probably why most of us got into online business to begin with. That and the freedom to be our own boss, working when and where we want. That's the online business dream right?
The global economy is facing huge recession. If you thought you could rely on low-converting webpages to make your living, you're wrong. Sorry if that offends you...but it's true. If you think making money online is tough now, it's about to get a whole lot tougher. And that's not even the scary part. The scary part is thinking about how tough it's going to be to find a job while the world's in this mess. Listen, it would be embarrassing enough to have to quit your IM business just because your low conversions don't bring in enough cash.
Can you imagine how much more embarrassing it's going to be when you quit your business, then struggle to find a job? Of course, if you listen to all the "gurus", they'll tell you that it's easy to sell your products or service online After all, even if it doesn't sell like crazy from day 1, you can run some simple split tests and send the profits rocketing. And in a way, that's true.
You can make huge leaps in profit with split testing. But unless you're an expert with your own custom-written software (more on that in a minute), split testing can take months. Months of tracking, months of making notes and months of working on different experiments and variations. Funny how the gurus don't mention that huh? But it gets worse...split testing problems are a walk in the park compared to what you're about to discover. You see, there's a huge, basic reason that stops your pages and ads from converting. And it's something that affects everyone who's spent more than about 5 minutes online in their life.
Scientists have proven the existence of Ad Blindness (also known as banner blindness) beyond a doubt - it means your web visitors are so used to ignoring advertising that they are mostly ignoring your ads and banners - even right now, as you read this. In independent Ad Blindness studies, subjects were asked to search webpages for certain words. And in most cases they failed totally. Why? Because even though the text they were looking for was written in huge letters on banners and footer ads on the page, they were so used to skipping ads that they totally missed the text they were looking for.even though it was right in front of their nose!
It may sound crazy, but I'd bet my next commission check that you have Ad Blindness too. Ever noticed how when you flick through a magazine or paper you'll just skip over the ads without even thinking about it? How about when you watch TV ever surf the other channels when the commercials are on?
Sound familiar? That's Ad Blindness, and we've all got it. Interesting huh? Imagine how that's affecting your website right now - even as you read this, your site visitors are glossing over your ads and missing your calls to action. And every single one of them is costing you money.
Your expensive banner may look awesome, but it's hard to get the click when your visitor hasn't even noticed it! Let me tell you, this revelation about Ad Blindness came as quite a shock to me. But it certainly explained why so many of my banners and ads just weren't working. It was about then that I decided we internet marketers needed to find a way to combat this. We needed to find a new form of advertising for the web...so one day I just sat at my computer and visited hundreds of different sites. I wanted to see what it was that really caught my eye...what pages really had the power to cut through my own Ad Blindness. And then it hit me like a bolt of lightning. I realised that we needed an evolution of internet advertising.
It dawned on me that the ideal internet eyecatcher would be something that combined the glossy looks of an expensive banner with the attention-grabbing movement of a popup. But without being annoying or obtrusive.
The global economy is facing huge recession. If you thought you could rely on low-converting webpages to make your living, you're wrong. Sorry if that offends you...but it's true. If you think making money online is tough now, it's about to get a whole lot tougher. And that's not even the scary part. The scary part is thinking about how tough it's going to be to find a job while the world's in this mess. Listen, it would be embarrassing enough to have to quit your IM business just because your low conversions don't bring in enough cash.
Can you imagine how much more embarrassing it's going to be when you quit your business, then struggle to find a job? Of course, if you listen to all the "gurus", they'll tell you that it's easy to sell your products or service online After all, even if it doesn't sell like crazy from day 1, you can run some simple split tests and send the profits rocketing. And in a way, that's true.
You can make huge leaps in profit with split testing. But unless you're an expert with your own custom-written software (more on that in a minute), split testing can take months. Months of tracking, months of making notes and months of working on different experiments and variations. Funny how the gurus don't mention that huh? But it gets worse...split testing problems are a walk in the park compared to what you're about to discover. You see, there's a huge, basic reason that stops your pages and ads from converting. And it's something that affects everyone who's spent more than about 5 minutes online in their life.
Scientists have proven the existence of Ad Blindness (also known as banner blindness) beyond a doubt - it means your web visitors are so used to ignoring advertising that they are mostly ignoring your ads and banners - even right now, as you read this. In independent Ad Blindness studies, subjects were asked to search webpages for certain words. And in most cases they failed totally. Why? Because even though the text they were looking for was written in huge letters on banners and footer ads on the page, they were so used to skipping ads that they totally missed the text they were looking for.even though it was right in front of their nose!
It may sound crazy, but I'd bet my next commission check that you have Ad Blindness too. Ever noticed how when you flick through a magazine or paper you'll just skip over the ads without even thinking about it? How about when you watch TV ever surf the other channels when the commercials are on?
Sound familiar? That's Ad Blindness, and we've all got it. Interesting huh? Imagine how that's affecting your website right now - even as you read this, your site visitors are glossing over your ads and missing your calls to action. And every single one of them is costing you money.
Your expensive banner may look awesome, but it's hard to get the click when your visitor hasn't even noticed it! Let me tell you, this revelation about Ad Blindness came as quite a shock to me. But it certainly explained why so many of my banners and ads just weren't working. It was about then that I decided we internet marketers needed to find a way to combat this. We needed to find a new form of advertising for the web...so one day I just sat at my computer and visited hundreds of different sites. I wanted to see what it was that really caught my eye...what pages really had the power to cut through my own Ad Blindness. And then it hit me like a bolt of lightning. I realised that we needed an evolution of internet advertising.
It dawned on me that the ideal internet eyecatcher would be something that combined the glossy looks of an expensive banner with the attention-grabbing movement of a popup. But without being annoying or obtrusive.